MyPay: The Blue One
A whole life told only through the moments money says yes. 40 seconds, 24 shots, no crew and no actors.
- Client
- Eden Makers · own spec spot
- Role
- Director, visual pipeline
A bank commercial any bank can wear. Logo, colour and end line change per client, the film underneath stays. No branch, no banker, no paperwork. Just the two seconds after the payment, the face.
Brief
Banks buy the same emotion in different colours. Instead of four films for four banks we built one cinematic master with a placeholder brand and showed how it recolours for any of them. Ondřej Hubálek's idea rests on three lines at an ice-cream stall, spoken twice, thirty-eight years apart.
Process
Every storyboard frame came out of a single look document: lens grammar, grade and one saturated accent colour per scene. The whole cast comes from one image model so the face holds across forty years of story, from a boy of seven to a man of forty-five. Characters, locations, props and the brand each have a reference sheet, and all of them go into every generation. Anything not locked by a sheet gets reinvented.
Delivered
A treatment and beat sheet with coverage rules written before the first frame. A storyboard with full version history, where a human makes the final pick in the review sheet. Four video generations cut into one master. And a recolour kit: the brand as a swap slot, logo, accent and end card change per bank, the edit stays.
Result
Two days from treatment to master. We packaged the same method as a repeatable pitch pipeline and use it on every spec spot. The deliverable is not just the film, it is the method.
Next project
VšechnoAI.cz