Allwyn: POKLAD, Easter and KVIFF TV spots
Broadcast-ready TV spots made with AI. On air and on YouTube, where the 15s POKLAD spot reached roughly a million views.
- Client
- Allwyn Czech Republic
- Role
- Creative lead, director
For the largest lottery operator in the Czech Republic, Eden Makers delivered a series of TV spots: the POKLAD scratch card (15s and 47s), the Easter campaign (15s and 6s) and a two-minute Karlovy Vary spot. All in 16:9 and 9:16 with stems and textless versions.
Brief
Broadcast quality, network acceptance, compliance elements and the real printed ticket in frame. The client needed campaigns that look like traditional production but ship in a fraction of the time.
POKLAD
A scratch card as a board game. Four players at a table, a forest trail that turns into the map, and the reveal. The 15-second cut has roughly a million views on YouTube, alongside a longer 47-second version.
Easter
A spring campaign at 15 and 6 seconds, plus textless versions and music extensions for adaptations. Eggs on linen, the crack, a meadow and a packshot of three tickets.
KVIFF 2026
A two-minute film for Allwyn's presence at the 60th Karlovy Vary festival. Ten scenes from the colonnade through the Thermal and the red carpet to the open-air cinema, with one locked hero across the whole film.
Process
Stills in Nano Banana at 2K and 4K, storyboards as 3x3 contact sheets, four locked character sheets, video in Kling and Seedance, hard transitions via Veo, voiceover from ElevenLabs. The ticket is always the client's real print artwork, never generated.
Result
The spots aired on TV and on Allwyn's channels. On stage at HUSTLE MEET I broke down a 13-second pitch for the Czech Olympic team: 4 hours of work, 40,000 CZK. The value for the client is what the spot does, not how many hours it took.
KVIFF 2026, the film
POKLAD, 47s
Easter, 15s
Next project
Eden Makers Originals